phs Greenleaf helps make Christmas easier for UK high street star
From small beginnings in 1849 as a Nottingham herbalist store, Walgreens Boots Alliance has grown to be a well known name on every UK high street, supplying a wide range of health and beauty products. For many people, Walgreens Boots Alliance is a trusted supplier of prescription drugs, remedies for everyday ailments and preventative medicines, as well as being the first port of call for luxury treats and gifts.
With over 90% of the UK population within a ten-minute drive of a Walgreens Boots Alliance store, most of the population is able to access the trusted advice of Walgreens Boots Alliance’ 56,000 staff members and enjoy a large range of products, including own-label brands. At the end of 2018, Walgreens Boots Alliance boasted nearly 2,500 retail venues, over 600 opticians and around 500 Hearingcare locations in the UK, as well as many international premises.
Walgreens Boots Alliance stocks a huge range of products that are suitable for Christmas gifting, and offers promotions and special shopping events to attract customers throughout the build up to Christmas. As a result, the end of the year is always busy and the staff at Walgreens Boots Alliance work hard to create a warm welcome for store visitors.At 144 of its larger stores, Walgreens Boots Alliance wanted to provide suitably eye-catching, festive décor which also maintained its corporate image.
With all Walgreens Boots Alliance stores presented to a high standard, the trees needed to look the same at every location and conform to a strict specification.Obviously, at such a busy time of year, the installation of the Christmas trees needed to be executed without disruption to any of the stores or distraction to the staff.
Following a specific brief from Walgreens Boots Alliance, phs Greenleaf’s Christmas team was able to design and install identical Christmas trees in 144 store locations throughout the UK, including Northern Ireland.
Walgreens Boots Alliance requested no lights or parcels, which are usually included in the package, and instead required a bespoke decoration theme. This was easily accommodated by the experienced design team at phs Greenleaf.
To ensure that they were identical, all trees were decorated together at one of phs Greenleaf’s depots before being transported to individual stores and safely installed at a time to suit, thereby creating minimal disruption for staff and customers.
The trees were dispatched to front of house at the 144 different locations using phs Greenleaf’s network of distribution vehicles and all were installed by phs Greenleaf service teams within a 2-week window. Walgreens Boots Alliance was able to take advantage of phs Greenleaf’s 15 years of experience in installing Christmas displays and 25 years of providing commercial planting and landscaping services.
The project was assigned a dedicated account manager and central coordination ensured that everything ran
At the end of the Christmas season, phs Greenleaf teams returned to each site to remove the Christmas trees which were returned to the depot for redecoration the following year.
phs Greenleaf has had plenty of practice of running to a tight Christmas schedule, installing more than 2,500 Christmas trees in businesses, public sector buildings, hotels and leisure venues every year.
A well-managed installation and uplift process with dedicated account manager allowed Walgreens Boots Alliance to control the project with the reassurance that the installations would not interfere with the day-to-day running of any of the stores.
The account manager was able to advise on the specification of any trees used, for example, artificial trees do not require maintenance throughout the Christmas period, nor do they drop needles that could prove hazardous underfoot in a busy store.
Where appropriate, phs Greenleaf is also able to offer a complete site survey and provide method statements and risk assessments for additional peace of mind.
With phs Greenleaf offering removal from site at the end of the festive period, Walgreens Boots Alliance didn’t have to worry about disposal or finding storage space for the trees and their decorations.
Instead, Walgreens Boots Alliance was able to offer a warm welcome to staff and customers with the provision of stunning Christmas trees. As well as boosting staff morale at a busy time of year, this also offers an attractive shopping environment for Walgreens Boots Alliance’ customers.
“We’ve really enjoyed the services of phs Greenleaf. From specifying the trees to the installation and removal process, everything has gone as planned.
It’s such a busy time of year for us at Walgreens Boots Alliance, so to be able to hand over some of our festive decorating to a supplier we can trust to get the job done without interfering with the running of our stores has been marvellous.”
CARLY HILL, INSTORE MARKETING MANAGER, WALGREENS BOOTS ALLIANCE