“The festive season provides a business with a unique opportunity to visually communicate its brand values to its customers through purposeful, creative Christmas displays – and it doesn’t need to cost them extra time or resources to make it happen,” says Stephen Dieppe, Managing Director of phs Greenleaf.
Customers have high expectations for the festive season and intentionally seek out businesses that wow them and match their energy in the run-up to Christmas. It is a very competitive market at this time of year. A well thought out, meaningful Christmas display can help to build your engagement with customers and, in turn, boost sales.
Carefully considered Christmas interiors are also a fantastic way to boost staff morale and productivity over the festive season. The key is to align your Christmas theme with your brand and think about your objectives.”
phs Greenleaf, which has been providing Christmas trees and accessories for over 25 years, launched its pre-decorated Christmas tree collection this summer, featuring everything from traditional themes to trending bow designs, offering businesses a hassle-free way to choose a tree and accessories that match their brand.
The team at Greenleaf monitor customer trends throughout the year to ensure that their Christmas tree collection offers something for every type of business. It provides pre-decorated real and artificial trees in various sizes and themes, plus matching wreaths, parcels, desktop displays and garlands – all delivered and dressed at their chosen location by their expert team.
The team also offers a bespoke Christmas service, allowing businesses to have unique designs created for them to their exact requirements. This can include bespoke colour schemes and themed trees and accessories. Past bespoke trees designed by Greenleaf have included everything from Alice in Wonderland to fluffy flamingos, as well as sustainable options to make an eco statement.
“We have a brochure of pre-decorated and pre-lit trees to choose from, featuring some firm customer favourites, as well as a selection of new tree designs based on current trends and colourways.
Bows are everywhere this year, so our design team designed a tree that fully embraced the bow-craze. Our ‘Scarlet Yuletide’ tree features red and gold decorations with oversized red statement bows making it a classic tree with a modern, fashionable twist.
This year our design team were also inspired by the rich traditions of Christmas, such as plum puddings and mulled wine, and created the ‘Sumptuous Plum’ tree, which decorated in on-trend burgundy tones, topped with a luxurious statement bow.
Christmas nostalgia is also trending and our ‘Deck the Halls’ tree was inspired the UK’s love for Christmas jumpers. Featuring charming, knitted decorations, like jumpers, stockings, and baubles, Deck the Halls is designed to bring cosy festive cheer to staff and customers.”
“We take care of everything from creating designs to putting up and taking down all the decorations, allowing businesses to continue operating as normal without losing valuable time and resources."
